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Entrepreneurship 2

Entrepreneurship 2

From: $90.00 / month for 5 months

Grades:  9th–12th

Class (Semester 2): Wed 3:00–4:00 p.m. ET

Dates (2nd Sem):  Jan 11–May 7, 2027

Prepaid:  $399

Instructor: Jessica Henley

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Description

Course Syllabus

This is a one-semester (half-credit) Entrepreneurship course for students in grades 9-12. Students may take the full-year Entrepreneurship 1 & 2 course by clicking the link. Students must have completed Entrepreneurship 1 before taking this course.

Entrepreneurship 2: Startup Innovation & Design 

Every big idea starts small. From apps and products to social ventures, innovation is about solving real problems in creative and strategic ways. This course builds on foundational business knowledge and introduces students to the fast-paced world of startups—where imagination meets execution.

Course Overview

Entrepreneurship II focuses on innovation, design thinking, and startup development. Students learn how to take an idea beyond the basics and turn it into a testable concept, prototype, or mock-up. Emphasis is placed on problem-solving, market fit, user experience, and persuasive pitching. By the end of the semester, students will understand how modern startups are designed, tested, refined, and presented to investors.

Course Objectives–What Students Will Learn:

  • Design thinking and problem identification
  • Startup business models and value propositions
  • Market and competitor analysis
  • Branding and user-centered design
  • Prototyping and early product testing
  • Pitching ideas to investors and stakeholders
  • Modern funding strategies and startup terminology

Projects & Activities

This course is highly interactive and project-driven. Students will:

  • Develop a startup concept focused on solving a real-world problem
  • Build a prototype or mock-up invention (digital or physical)
  • Design a startup brand kit, including logo, color palette, and user persona
  • Conduct market and competitor research to refine their idea
  • Test their concept through early feedback or simple user interviews
  • Create and present a full startup pitch deck

In class, students participate in design-thinking workshops, rapid prototyping sessions, creativity challenges, and “Shark Tank”-style pitch practices. Collaborative teamwork and peer feedback are central to the learning process.

Who should enroll?

This is PART 2 of the business course. Students must take Entrepreneurship 1: Small Business Foundations first before taking this class. This course is ideal for creative and curious students in grades 9–12 who enjoy developing ideas, designing products, and solving problems in new ways. It is especially suited for students who are excited about technology, innovation, digital media, or launching a startup. Students who like brainstorming, prototyping, or pitching their ideas will find this course engaging and challenging. Whether they want to create a new invention, build an app, or explore entrepreneurial thinking at a higher level, this course helps students develop the mindset and skills needed to turn innovation into a real-world outcome.

Technology Requirements

  • High-speed, broadband Internet
  • Headset, microphone, and webcam (for live sessions)
  • Streaming video capabilities to watch recorded lectures

Evaluation and Feedback

Feedback will be provided during each class through critique and discussion, and in greater detail during project grading. Grades will be posted to Canvas LMS. Most assignment scores will be posted within a week after their due date. All parents are invited to join their student in Canvas as observers to view their student’s progress.

Communication

Communication will be done by email. I will respond to emails Monday – Friday, except holidays and weekends.

Required Texts

No required texts.

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Instructor Bio

Jessica Henley

My name is Jessica Henley, and I hold an AA in computer science, a BA in media arts and animation, and a Master’s Degree in education. Since 2008, I have been teaching various creative and technology courses, sharing my passion for teaching life skills and equipping students for college and the workforce. Throughout my teaching career, I’ve taught subjects like Computer Science, Bible Study, Character Animation, Entrepreneur Business Class, Storyboarding, Background Design, 3d Modeling, and Texturing. Outside of the classroom, I enjoy traveling adventures with my wonderfully supportive mom and training my amazing dogs. My bird is also super cute and likes to cuddle. My cat is going on 18 years old and likes to sing at night!

Contact:  jhenley[at]aimacademy.online

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26–27 Previews Begin Feb 16th. More Info Here.

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